Case Study
Case Study
UFW Foundation
Visual storytelling for a movement that spans generations.




What We Created
Impact Reports
Illustration Designs
Campaign Visuals
Merchandise and Posters
Social and Print Collateral
More
What We Created
Impact Reports
Illustration Designs
Campaign Visuals
Merchandise and Posters
Social and Print Collateral
More
Objective
The UFW Foundation came to us with a challenge: modernize their visual communications while staying rooted in the powerful legacy of the farm worker movement. Over multiple projects, we’ve helped evolve their brand through bold, mission-aligned design.
Design Inspiration
Our work drew from the bold graphic language of the farm worker movement—iconography, color, and typography that reflects strength, dignity, and resistance. The goal was to create pieces that feel timeless, direct, and culturally grounded.
Impact
The design work helped UFW Foundation deepen brand recognition, increase community engagement, and generate millions of online impressions. It gave their messaging the visual clarity and cultural resonance it deserved.
What We Created
Impact Reports
Illustration Designs
Campaign Visuals
Merchandise and Posters
Social and Print Collateral
More
Objective
The UFW Foundation came to us with a challenge: modernize their visual communications while staying rooted in the powerful legacy of the farm worker movement. Over multiple projects, we’ve helped evolve their brand through bold, mission-aligned design.
Design Inspiration
Our work drew from the bold graphic language of the farm worker movement—iconography, color, and typography that reflects strength, dignity, and resistance. The goal was to create pieces that feel timeless, direct, and culturally grounded.
Impact
The design work helped UFW Foundation deepen brand recognition, increase community engagement, and generate millions of online impressions. It gave their messaging the visual clarity and cultural resonance it deserved.
What sets Domino Effect apart is their empathy. They really get to the heart of the social issues we’re addressing.
Diana Tellefson Torres
CEO, UFW Foundation



